Riverside
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4415 Old Fox Trail
Midlothian, VA 23112

804.744.6377
fax 804.744.6880

   
Our Services
Riverside Communications provides three critical services to corporations and non-profit organizations:

1. We help companies discover and sustain a consistent voice.

Riverside's principal and founder, Linda Jenkins, helps organizations design and implement effective communications strategies.

For internal audiences, she brings group initiatives to life by creating newsletters, handbooks, policy manuals, and other marketing and educational materials. Synthesizing complex information and finding order in the disordered is her specialty.

For external audiences, she adds her strategic creative approach to the enterprise-wide sales and marketing vision by creating brochures, direct mail, and other collateral. She has also ghost-written articles and books for senior corporate executives.

2. We design and conduct objective employee and client assessments.

Linda is a skilled one-on-one interviewer and a certified focus group director who uses unbiased facilitation skills with employee and client groups to assess needs and opportunities. She has interviewed people as diverse as Nobelist Franco Modigliani and leadership guru Warren Bennis. Her partner, Sharon Machrone, is also a certified focus group director and a group dynamics specialist who brings 25+ years in organizational work to the interviewing/assessment process.

3. We bring high-level executive, individual, and group coaching skills to organizations.

Sharon is an experienced and highly-trained professional coach. Her work encompasses a broad range of coaching situations:

  • Executive/C-suite Coaching - because it's lonely at the top
  • Individual/Leadership Coaching - because leadership is needed throughout the organization and it's often difficult to effect change in the middle
  • Group Coaching - for enhanced teamwork, project management, diversity issues, and more

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